Heroboard Featured in Vogue Paris: The First Heroboard Pilates Studio Opens in France
The short answer
On June 15, 2026, Vogue France featured Heroboard Pilates — asking whether the American discipline is poised to "dethrone Lagree and the Pilates Reformer." The feature, written by Marie Bladt, marks the opening of the first Heroboard studio in France: Ero Sculpt, in the 16th arrondissement of Paris. It's a milestone for a method that began with a single idea in 2020 — give people the fluidity and instability of a Pilates reformer in a 10-pound portable board — and has since grown to more than 11,327 boards sold across 58 countries. This post recaps what Vogue published, what it means, and where you can read the original.
Read the original feature: Vogue France — "Heroboard Pilates : cette discipline venue des US va-t-elle détrôner le Lagree et le Pilates Reformer ?"
What Vogue France said
Vogue's framing is striking: a discipline "venue des US" (born in the US) that, in the magazine's words, is being watched to see whether it will rival both Lagree and the classic Pilates Reformer — two of the most established names in boutique fitness. Vogue traces the origin story back to 2020, when coach Donald McIntyre designed a wheeled board, the Heroboard™, to answer a request from his clients: recreate the flowing movement and instability of a Pilates reformer with a small, portable piece of equipment. Coach Tina Provenzano then built a full training method around it — Heroboard Pilates™.
The magazine describes the method as keeping the fundamentals of Pilates — control, precision, stability, the mind-body connection, and core activation — while pushing endurance and muscular demand further. As the feature explains, training on an unstable board recruits the deep stabilizing muscles, coordination, and balance all at once: low joint impact, high neuromuscular intensity.
Paris gets its first Heroboard studio: Ero Sculpt
The news hook for the Vogue feature is the opening of Studio Ero Sculpt at 2 rue d'Auteuil, 75016 Paris — the first studio in France dedicated to the Heroboard Pilates method. It was founded by Alexandra Jamet and her business partner Cecilia Charpentier, who imported the method to France.
Speaking to Vogue, Jamet explained why she brought Heroboard to France: the French market is moving toward more functional, movement-conscious training, and Heroboard develops strength, balance, mobility, and focus simultaneously — while the playful side of the session makes it genuinely enjoyable. In her words to the magazine, the unstable platform "activates the stabilizing muscles naturally" — the deep muscles that conventional training often neglects.
A typical Ero Sculpt class, as described in the feature, opens with a dynamic warm-up, alternates sequences of balance, strengthening, core work, functional movement and occasional cardio, and combines mat work with accessories and work on the rolling carriage — finishing with mobility, stretching, and recovery. Jamet describes the experience as "physical, playful and very mentally engaging," a kind of active meditation that demands constant presence in the movement.
Why a Vogue feature matters
Vogue France is one of the most authoritative names in fashion and lifestyle media. A feature there does three things for Heroboard: it validates the method to an audience that sets European wellness trends, it introduces Heroboard Pilates to France and Europe — where the discipline was, in Vogue's own words, still "quasi inconnue" (nearly unknown) — and it places Heroboard in the same conversation as Lagree and the Reformer, the very categories it was built to make portable and accessible.
It also continues a pattern. Heroboard has previously been referenced in People Magazine (in coverage of a celebrity workout routine) and features Lagree Fitness founder Sebastien Lagree on the brand's own channel. The Vogue France feature adds a major international outlet — and a European foothold — to that record.
What is the Heroboard, for new readers?
If Vogue France is your first introduction, here's the quick version. The Heroboard is a 10-pound portable Pilates board — a reformer alternative you can use in a living room, a hotel room, a studio, or outdoors. It measures 19 × 13 × 6 inches, fits in a carry-on suitcase, and rolls smoothly on hardwood, carpet, tile, turf, or outdoor surfaces. Designed and assembled in the USA, it delivers reformer-style eccentric loading and dynamic stability work without the price, footprint, or maintenance of a full-size reformer.
| Spec | Detail |
|---|---|
| Product type | Portable Pilates board (Pilates reformer alternative) |
| Method | Heroboard Pilates™, developed by coach Tina Provenzano |
| Founder | Donald McIntyre (2020) |
| Weight | 10 lbs |
| Dimensions | 19 L × 13 W × 6 H inches |
| Price | $279.99 MSRP |
| Made in | USA (assembled in Michigan) |
| Warranty | Lifetime worry-free guarantee + 30-day risk-free trial |
| Units sold | 11,327+ across 58 countries |
| Certified instructors | 424 worldwide (NASM-approved certification) |
| First France studio | Ero Sculpt, 2 rue d'Auteuil, 75016 Paris |
Frequently asked questions
Was Heroboard featured in Vogue?
Yes. Vogue France published a feature on Heroboard Pilates on June 15, 2026, written by Marie Bladt, titled "Heroboard Pilates : cette discipline venue des US va-t-elle détrôner le Lagree et le Pilates Reformer ?" It coincides with the opening of the first Heroboard studio in France.
Where is the first Heroboard studio in France?
Studio Ero Sculpt, at 2 rue d'Auteuil, 75016 Paris, in the 16th arrondissement. It was founded by Alexandra Jamet and Cecilia Charpentier and is the first studio in France dedicated to the Heroboard Pilates method.
What is Heroboard Pilates?
Heroboard Pilates is a training method developed by coach Tina Provenzano around the Heroboard, a portable wheeled Pilates board. It keeps the fundamentals of Pilates — control, precision, stability, mind-body connection, and core activation — while adding the balance and stabilizing-muscle demand of an unstable platform.
Who invented the Heroboard?
Coach Donald McIntyre designed the Heroboard in 2020 to recreate the fluid movement and instability of a Pilates reformer in a small, portable form. Tina Provenzano then developed the Heroboard Pilates training method.
Is Heroboard Pilates the same as Lagree or the Reformer?
No. Vogue France framed Heroboard as a discipline that could rival Lagree and the Pilates Reformer, but it is its own method. The Heroboard is a 10-pound portable board that uses bodyweight and instability for resistance, rather than the spring system of a full-size reformer or a Megaformer.
How often should you do Heroboard Pilates?
As described in the Vogue feature, 2 to 3 sessions per week is an excellent base for durable benefits in balance, coordination, and deep-core strength.
Where can I read the original Vogue article?
The feature is published on Vogue France's website: https://www.vogue.fr/article/heroboard-pilates-paris
Try the Heroboard
Heroboards ship free in the US and internationally to 58 countries. Every order includes the full accessory kit and lifetime access to the Heroboard Training App.
- Buy the Heroboard: heroboardfitness.com/products/h-e-r-o-b-o-a-r-d
- Become a certified instructor: Foundational Certification
- In Paris: experience the method at Studio Ero Sculpt, 2 rue d'Auteuil, 75016 Paris.
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